Google teaches how to avoid blocking ads on iOS

The search engine giant recently surprised with a rather curious story. Google has been working to see how he could skip the ad blocking IOS 9 and it seems that they have succeeded. Here we have more detail this "short-term" solution to avoid blocking advertising that Apple introduced in iOS in September.

The security protocol used by Apple in iOS nine prevents some mobile ads appear in Safari. Now Google has found that only 5 lines of code are enough to skip the ad blocking iOS in September.

It is to add exceptions App Transport Security (ATS), which restricts unsafe code. Many applications are not yet compatible with Apple ATS protocol security, which makes a lot of Google's advertising business is left out of the game, unless these restrictions can jump clear.

Mobile advertising revenue in iOS vital to Google

IOS devices are very important to Google because they move in 75% of mobile advertising revenue of the search engine company . Blocking ads on iOS 9 could be a big blow for Google's revenue, by that they have been working to discover how to avoid this restriction.

From Google commented that they are working to comply with all industry standard protocols, but can not guarantee that third parties serve custom protocol that conforms to the standards through their own systems. This is the main reason why Google has proposed to circumvent these exceptions ATS and avoid blocking advertising on iOS in September.

However, as they say in AppleInsider this solution is not permanent , but is temporary. Tristan Emrich, one of the team members of Mobile Ads Google Developer Relations, says that "developers should consider only if other forms ATS off to meet these standards are not successful. Apple has provided a technical note that describes different approaches, including the ability to selectively activate ATS HTTPS for a list of "sites.

Does Google want to promote the user or themselves?

Google wants to show this movement as altruistic and pro-user, but not forget that Apple devices are a great source of revenue for the company. Actually, Google is directly suggesting that the security protocol IOS 9 all risk involved or developers to use the code they provide to skip commercials and blocking harmful content is disabled.