- Throughout its history, Apple has always been distinguished from others by the way they advertised their products.
- The Cupertino have always known how to make the most of the listings for each of your devices.
- On this day we see the history of the iPhone and how they have evolved their ads.
The iPhone and ads throughout its history
It is not the first time to talk about the products of Apple , we have to mention the great strategy pursued Cupertino announce when something they do very well. And it is impossible to deny that the company has managed to make a lot out of the ads and know how to convey what they want.
Many may be trying to compete with Apple in many ways and more and more people try to discuss the kingdom that for many years has had the company in different ways, but one must admit that since its inception, the Tim Cook ( at this time) have always gotten a very clearly distinguished from the other in terms of image.
One of the most important points for this differentiation is of course advertising. With the launch of the Apology iPhone 6 in Spain we looked back to see how Apple has touted the iPhone over time. Here is a small list of the most interesting or representative of each model over the years yet.
The original iPhone, a revolution
It was in 2007 when Apple decided to revolutionize the world of telephony TRAN l. By that time, the iPhone was not only the best phone that was ever seen, but that Steve Jobs was telling the world something very clear: we have come and this just started.
Through the first announcement, Apple wanted to show everything your smartphone could do, that was a lot.
The iPhone 3G twice in all aspects
With the arrival of the iPhone 3G the problem that had the original iphone was solved: I was not prepared for modern mobile connections. Thanks to him, Apple was ready to get to all international markets that had not been reached before.
The device was twice as fast as the previous model and Apple played throughout the promotion of the iPhone 3G with the meaning of the word "double", meaning all users that this was a much more powerful smartphone in every way .
Introduced the iPhone 3GS video recording
With this smartphone, Apple wanted to make clear that this was a model that came to replace the previous, if not better. His appearance was the same as above and the arrival of the first supposed "S" to the iPhone family.
Apple decided to aim in its ads that it was very similar to the above but smarphone offering the ability to record video (something that could not the previous).
iPhone 4, the arrival of the retina display
With this new model, Apple first introduced the retina display was also larger than the previous 3GS. Apple in their ads showed he had the ability to show your display images at an incredible resolution and get the attention of their users. The truth is that they succeeded, at least with me.
iPhone 4S and Siri birth
This time, the same thing happened with the iPhone 3G, as the new device came in some ways to improve the iPhone 4 On this occasion, the greater role it took the arrival of virtual assistant company Siri.
Apple got the attention of many users showing how Siri worked and what was his power. No doubt all a success which many took notice.
The iPhone 5 and the importance of people
This time we could see Apple begins to use a strategy that today is using to give prominence to users. And the company took the decision (rightly) to show people using the device, which gave a greater sense of closeness to users who imagined doing the same things with the new iPhone 5.
Of course, with the new iPhone 5 also reached significant aesthetic changes, but the company preferred to focus their advertising on people.
The iPhone 5S, a device for all
With this new device, Apple introduced the famous fingerprint sensor Touch ID, although it was not what Apple wanted to focus. And is that Tim Cook wanted to keep showing the world what users could do with in their daily lives.
5c iPhone and iPod back to design
With this device, the guys at Tim Cook wanted to show the world that there was room for younger people with something cheaper device and colors. Also brought back the design we had seen previously with the iPod.
The ads were Shuffle iPod Nano and also full of color and music, a strategy they wanted to repeat the announcement of this new device.
As you can see in this collection of ads you guys have shared Applesfera , iphone path to become what it is today, it has been quite long and has undergone a major change since its inception. We'll have to wait a bit to see what the strategy follow Tim Cook with announcements of new iPhone 6 and iPhone 6 Plus.
Which do you think will be Apple's strategy when launching the advertising campaign for new smartphones?
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