- A study by Kantar Worldpanel shows that Apple has increased its market share in the first third of the year.
- The growth is due in part to the success of iPhone 5s in countries like Japan, Australia or Spain.
- However Apple has lost sales in key markets like the U.S. and China.
Apple regains market share in some countries thanks to iPhone 5s
The consulting firm Kantar Worldpanel has released a new report stating smartphone sales worldwide during the first quarter of 2014. These data confirm that Apple has managed to increase its market share thanks in part to the success of sales of iPhone 5s .
The most significant sales growth has occurred in Japan , a country with which the Cupertino maintain an idyll. Coincidence? No, because Apple is associated with the largest operator of the Japanese country, NTT DoCoMo . The figures speak for themselves, an excellent 57.6% (an increase of 8.6%) market share, and not content with that, plus a quarter of Japanese iPhone users are also owners of iPad.
The curious case of Spain, that although our country operators offer mostly Android devices and users opt for a cheaper terminals profile, has also diverted the trend.
And according to the data of that consultant, Spain is the European country where Apple has experienced a major growth market for iOS devices, from 3.1% to 7.6% of iPhone sold in the first quarter of this year. This is due in part to the collapse of Blackberry, while Windows phone has managed to scratch a 3% share in a market that clearly dominates Android (although down 5.1%).
France and the UK are other countries in the European Union in addition to increased sales terminals iOS (with +2.2% and +3.4% respectively). Another important finding is that of Australia, where Apple gets a 33% share merit with a slight increase of 2%.
And according to the data of that consultant, Spain is the European country where Apple has experienced a major growth market for iOS devices, from 3.1% to 7.6% of iPhone sold in the first quarter of this year. This is due in part to the collapse of Blackberry, while Windows phone has managed to scratch a 3% share in a market that clearly dominates Android (although down 5.1%).
France and the UK are other countries in the European Union in addition to increased sales terminals iOS (with +2.2% and +3.4% respectively). Another important finding is that of Australia, where Apple gets a 33% share merit with a slight increase of 2%.
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Figures descending dangerously in key territories
But there is also bad news for Tim Cook and company, as they have lost a significant market share no less than in the U.S. , where 35.9% reported a 43.8% relative to 2013. Facts show that both Samsung as other competing companies are starting to entice American users, Apple made especially irritating.
Since we aim fellow Macrumors , another major market where Apple loses strength is China, which dominates the market where it Xiaomi, which manufactures smartphones bearing the Miui operating system based on Android.
So the balance is positive? Depends, if we ignore the overall numbers, we can say yes, since Apple has experienced an overall sales growth thanks mainly to the success of their iPhone 5s . However California can not ignore that there are countries where Android practically monopolizes the market except Japan and remains the most used worldwide system.
But there is also bad news for Tim Cook and company, as they have lost a significant market share no less than in the U.S. , where 35.9% reported a 43.8% relative to 2013. Facts show that both Samsung as other competing companies are starting to entice American users, Apple made especially irritating.
Since we aim fellow Macrumors , another major market where Apple loses strength is China, which dominates the market where it Xiaomi, which manufactures smartphones bearing the Miui operating system based on Android.
So the balance is positive? Depends, if we ignore the overall numbers, we can say yes, since Apple has experienced an overall sales growth thanks mainly to the success of their iPhone 5s . However California can not ignore that there are countries where Android practically monopolizes the market except Japan and remains the most used worldwide system.
How do you interpret these numbers? Apple Can you be satisfied? or conversely Should I worry?. We hope to review in our comments.
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