- Apple will pay 2,600 million dollars and Beats Electronics Beats Music 400.
- The low number of service subscribers streaming Beats have led to the downgrade.
- This service has 250,000 subscribers who pay $ 10 monthly.
In the end, will be 3,000 million that Apple paid for Beats
Yesterday ended the soap opera that has meant buying Beats by Apple . As we have been reporting, it seems that talks between executives from both companies began earlier this year. It was in the early days of the month of May when the media learned the final negotiations, although because of some last minute fringe, lengthened over the account.
But they have finally reached an agreement and would only approval from the regulatory authorities, common in this type of operation. Therefore, the two divisions of the company, Beats Electronics Beats Music and become the property of Apple and also as both Dr. Dre Jimmy Iovine will be part of the staff of Cupertino in the future, as had been rumored.
Probably one of the discrepancies that were in talks was the price of the acquisition. At first there was talk of a total of nearly 3,200 million, although the final amount you will have to pay Apple will be 3.000 million. The American giant will pay about 2,600 million for the Electronics division and about 400 million in Beats Music.
Beyond whether or not to buy a company like Beats, many people have called into question, it seems that the price of Beats Music was not consistent with the idea that Apple had on the division of music streaming and its real value. Recall that current subscribers of this service are about 250,000, far from the figure of 10 million that has, for example, Spotify .
Some wonder the reason why Apple would not have opted for a more established service like Spotify
In relation to this company, some have wondered why Apple has not opted for a more consolidated as the Spotify service, but Tim Cook made it clear that they had never thought of this company because they wanted talent the team and the brand image that gave them Beats.
Apart from the price, it should be noted that the difficulty has led to the final agreement the entire investor network, business units or the display of several charges from its founding in subsidiaries of Beats.
For this reason, and to be different investors behind the two divisions of the Beats, it was decided to evaluate them independently to avoid legal or financial problems of bureaucratic character that could have further delayed the final agreement.
Jimmy Iovine and Dr. Dre work under the authority of Eddy Cue to Apple and also help to break down the wall between Silicon Valley and Hollywood, which, as we read in the web of iPhoneinCanada , was one of the interests that Tim Cook had by purchase.
How about buying Beats by Apple?
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